How CGI is a cost-effective advertising solution

Updated: Aug 23, 2018



Do you have a clear marketing and advertising strategy for your business?

What would you say a business is defined by? According to the business Dictionary, a business represents an economic system which exchanges goods and services for other goods or money.The real question is, however, what is YOUR  business defined by? How do you ensure a continuous revenue stream?How good is your advertising strategy? This article will highlight one of the best advertising methods which will help your products or services get more engagement.


What is CGI ?

Computer Generated Imagery is the creation of animated or still visual content with imagining software. In the past years, it used to be a niche tool which only the big guys could afford. Nowadays, it has become a powerhouse must-have weapon in today’s hyper-connected business landscape. CGI is present everywhere because companies love advertising their products in high quality and the customer-product engagement rate is much higher. CGI is not only used in Hollywood’s SF movies but has been adopted by numerous brands who have remarked CGI’s quality and fine design. It is now often found in car advertisements, print imagery, and it is the sole driving force for the latest immersive VR experiences which have emerged into the business. Nowadays evens mall businesses can now have the power of Hollywood at their own dispense with complex shadowing, rendering and fine texturing.





Is your product's visual presentation important?

According to MDG Infographic, it is vital for a business’ core model. Taking into consideration we are a visual generation it is not hard to notice the impact that having a good marketing catalog is more important than ever before.

Let’s look and some statistics regarding imagery and audience engagement  and we’ll let you decide :

  • Articles with relevant images average 94% more total views than articles without images.

  • A press release with photos gets nearly 15% more online views than a text-only press release.

  • 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.

  • Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision as trust is a decisive factor for online shoppers.

Why should you choose CGI over traditional photography for your marketing images?

Now that we have proven the importance of a good visual presentation of your products or services, the question ‘’CGI or traditional photography?’’ arises.

We would like to highlight a few solid arguments as to why CGI is a better choice when it comes to means of creating your promotional material:

  • CGI is cost-efficient in comparison to traditional photography

  • It can help generate the maximum engagement with your audience

  • It would allow your business to visualize an object before existence

  • Helps build trust among your client niche

  • It’s very flexible and scalable.


To wrap it all up, we have detailed why it’s crucial that you have a good marketing strategy in order to have a continuous brand development and expansion. We have brought to you the concept of CGI and why it should be an open option for all types of businesses, from small to large companies in the context of a visual generation and constant technological improvement.

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