Covid has forced global companies to reflect and rethink how they operate, communicate and trade. Brands have had to review their approach to advertising and marketing and adapt to the new way of life. Being digital-first isn't a new concept but it has quickly become a critically important one. The Covid crisis has given us all an opportunity to reassess how we work and unlock new ways of problem-solving.
People are living differently, buying differently and in many ways, thinking differently. Lockdowns have accelerated that and even had a profound impact on peoples lives. The uncertainty has changed how customers behave and how will most they likely remain post-pandemic.
There is now more pressure on creatives to come up with ideas to fit so many functions get to know the customer in crisis. Marketing budgets have been reduced so now is the time to experiment and evolve to the changing needs of the market.
CGI offers a solution that is effective, not only visually but financially. This allows brands to develop engaging media in any economic conditions and allows for a fresh, new narrative to consumers. With CGI there are no limitations and you are able to create more with less to fit any and all channels.
The digital environment removes physical restrictions and offers a whole new shopper experience. Companies willing to adapt will reap the benefits and be remembered for how they adapted to the new market challenges.