Branding can be applied in various aspects of a business: from how it's perceived on the online stage to how its products' packaging looks, or even how the communication with the customers is carried out.
When it comes to creating, developing, or changing the brand of your business, there are many factors to consider – including how the brand will reflect in the interior design of your business environment. A brand does not end with a logo, it carries through into the customer experience; therefore, it is important to remember that interior design is essentially an extension of a business’s customer service and brand identity.
The successful design of a business environment creates a branded experience that allows your customers to understand your business before having the chance to visit your website or contact you directly. A brand is what makes you stand out, and makes your space, product and/or service recognizable to new and returning clients.
There's more to branding than one would think. Companies need to make sure they appropriately display themselves in order to make the right public impression. If they don't do it the right way, then it is likely that others will do it for them, and not always for the best.
Your brand is not what you say it is, it’s what they say it is. Therefore, you want to make sure people perceive and say the right things about your brand, your company, your people and the products or services you provide.
When it comes to product, services, and interior design, the consistency of your brand is extremely important. Subtle elements of a brand can ignite subconscious feelings that your client will associate with your business. By using familiar elements such as lighting, finishes, and layout techniques, new and returning clients will feel comfortable and drawn towards your spaces. Interior designers have the knowledge to design these elements in a way that evokes specific emotions that benefit your business and brand. If the interior design of your commercial interior is not cohesive with your brand, the experience and the image could potentially fall apart.
Here are a few examples of how we create interior design sample-boards for many projects of our clients - fully CGI rendered:
When you want to design a branded interior, it is important to hire the necessary professionals to ensure a successful outcome. Interior designers are a must as they can select finishes, furniture, and fixtures that are both durable and functional for your space. Plus, they ensure a beautiful design with attention to details that accentuate your brand and products offered, while coincidingly enhancing the overall experience.
A branded interior re-enforces and improves the overall experience of your employees and clients, while enhancing your overall business brand. This method of branding allows a physical space to be an additional method of visual communication. Interior design has the ability to communicate what your brand stands for, and how it is unique compared to competitors.
An important part of branding is the use of interior design: the way your furniture is spaced, the style of the rooms you have, etc. - all can impact the way others perceive your business.
Stylise your company's establishment in a certain way to attract ideal customers for you. If you have a clean, formal workspace then you are more than likely to have people, that identify as such, approach your business. It is important to stay consistent in demonstrating the brand image, and not to accidentally design something which may be appealing to the wrong target audience.
Considering your company's office or retail space layout is very important because you need to make sure you have the available space to cater to the needs of your employees or customers. Also, consider your budget is just as important because it will need to be affordable to you as design work can sometimes become expensive.
Also, understanding the psychology of colour is necessary for creating the mood which is right for your customer base. Colour is an important tool in interior design because it affects the mood of a room more than other factors. Therefore, when you are picking from your colour palette you must think about the kind of atmosphere you would like to create and which colours are suitable to create that atmosphere. For example, if you are going for a clean look then you may want to have a predominantly neutral workspace with not a lot of colour variety. There are also more intense colours, such as red, which raise a room's energy level and give off a sense of action or ambition, or you could opt for calmer colours, like blue, which help the environment feel calm as they represent tranquillity. Just to name a few.
Another factor that will affect your workplace is the amount of natural light you have coming in.
Natural lighting in an interior space is essential for energising those within the environment,
and is important for the well-being of everyone inside. More specifically, natural light is vital for circadian rhythms and should boost your customers' happiness as they interact with your products and experience your brand's personality. Light can bring out the rich colour and texture of materials better than artificial lights. With appealing views of these materials, we feel more relaxed and optimistic, which can greatly improve our overall well-being while interacting with the brand.
CGI could also be implemented for interior design as it is an effective way of visualising the space without committing to the materials, layout, colours and the rest of the work. It allows you to look at different scenarios, in high detail, while allowing you to come up with fast design iterations. Branding in interior design can be difficult, but if done efficiently, with the help of CGI interactive design, it will strengthen the company's brand image and messaging throughout the workplace and draw in clients which relate to your business style.
Hopefully, you have a better understanding of how companies design their spaces to brand themselves to customers, how they can change the feel of the environment for any customers visiting and remember the company how they would like to be remembered.