How visible is your brand? What do brands and visual images have in common? As we have previously talked in our Consumer behaviour and visual experiences article, humans are visually w...
How to spot a bad brand consultantLots of new or established companies like to hire a brand consultant in order to create a branding image and strategy. This sounds like a wonderful idea espe...
Bring clarity to your customers with this sales pre-engagement exerciseLiving in an always-on world has created continuously changing markets and increased competition among brands. It is not rare that companies face obstacles w...